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Case Studies

Proof-style examples for businesses that need clearer website decisions.

These realistic examples show how Lance Audit turns a scan into charts, business risk, screenshot-aware recommendations, and a fix sequence. They are illustrative, not inflated performance claims.

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Report proof pattern Score + evidence + fix order
86/100

Each case pairs score movement with business language a buyer can act on.

Pharmacy

A pharmacy site where trust appeared too late

82/100
82overall
Trust74
Mobile78
SEO88
Conversion70
Before

Patients reached the page but had to search for opening hours, location proof, and order/contact options.

After

The audit focused the first screen around trust proof, delivery area, phone action, and local search clarity.

Fix sequence
  1. Move license/location proof near the top
  2. Make phone and order CTA visible on mobile
  3. Compress the hero image before paid traffic
“The report made the patient trust gap obvious without turning it into a full redesign debate.”

Restaurant

A restaurant page with beautiful photos but slow action

79/100
79overall
Speed68
Mobile81
Menu clarity72
CTA76
Before

Hungry visitors saw strong visuals, but menu, order, map, and opening-hour paths were not fast enough on phones.

After

The fix sequence prioritized lighter images, visible menu buttons, order/reserve CTA, and location proof.

Fix sequence
  1. Reduce image weight
  2. Add menu/order CTAs in first mobile viewport
  3. Show hours and map before gallery-heavy sections
“The audit explained why a good-looking restaurant page could still feel slow to a mobile buyer.”

Clinic

A clinic website where service fit was unclear

84/100
84overall
Trust86
Accessibility78
Services80
Booking73
Before

Patients could read about the clinic, but the appointment path and service categories were not obvious enough.

After

The report grouped trust proof, service clarity, accessible content, and booking action into a practical sprint.

Fix sequence
  1. Clarify services above the fold
  2. Add practitioner and insurance proof
  3. Improve form labels and booking CTA visibility
“The before-and-after language helped non-technical staff understand what needed to change.”

Ecommerce

A shop losing confidence before checkout

76/100
76overall
Product clarity73
Speed66
Trust82
Checkout70
Before

Product pages loaded slowly and shipping, return, and checkout cues were not visible early enough.

After

The audit translated speed and trust signals into a fix order tied to product views, carts, and ad return.

Fix sequence
  1. Compress product media
  2. Move shipping/return proof near CTA
  3. Retest paid landing pages after changes
“The report gave us a way to discuss conversion risk instead of only looking at SEO scores.”

Agency

An agency using reports to align clients and developers

88/100
88overall
Evidence90
Priority86
PDF value89
Monitoring84
Before

Client conversations were scattered between design preferences, technical warnings, and unclear priorities.

After

The report created one shared view: score evidence, screenshot context, business impact, and next actions.

Fix sequence
  1. Attach PDF to client review
  2. Track re-scan movement
  3. Use priority findings for sprint planning
“The PDF helped client, marketer, and developer agree on what to fix first.”

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